The tools used by employment decision makers are evolving away from the traditional classified ads, written applications and screening interviews. You must take advantage of the best marketing system available to gain the edge that causes a prospective employer to choose you over the many other applicants that are reviewed. An online presence is a very effective way to market yourself. Your web site enhances the employer's perception of you with the full impact of visual media, which can include audio, pictures and video. The following is a brief look at the information an effective Resume Profile contains.

Your HOME PAGE introduces you with a brief statement of your professional objective or other descriptive statement. This page can also describe your skill set to give a prospective employer an easily accessible thumbnail sketch of your capabilities. Make sure to highlight your best skills here, because this page gives a prospective employer the all-important first impression of you.

The PERSONAL BIO PAGE presents a brief description of your experiences and accomplishments. Be sure to list any special skills, training or accomplishments here. You may also include any personal interests or activities that would promote you such as volunteer works and/or participation in charitable organizations. In this way, a prospective employer can get a sense of you as a well-rounded person in addition to your capabilities.

Your RESUME PAGE describes your capabilities in a traditional format that relates them to your actual performance in the work place. You can choose and customize the format of your resume to present your skills and experience effectively. Most resumes are formatted either as a chronological history of your work experience or as functional descriptions of your capabilities as they relate to specific skill sets. In either format, your resume must efficiently inform the prospective employer of capabilities and effectively relate those capabilities to the position the employer must fill.

Your PORTFOLIO PAGE presents examples of your work using the best electronic media tools to sell you effectively. This page can show samples of writing, pictures of your work if that is appropriate or can present examples of you performing related actions in video and/or audio segments. These media presentations can be compelling inducements for a prospective employer to schedule a face-to-face interview with you, which is after all, the objective of your marketing effort for employment. For more ideas, see our article titled Enhancing Your Resume Profile.